Smoothie King Data Breach Investigation

Turke & Strauss LLP, a leading data breach law firm, is investigating SK USA, Inc., which does business as Smoothie King, regarding its recent data breach. The Smoothie King data breach involved sensitive personal identifiable information belonging to over 8,300 individuals.


Smoothie King is a beverage and refreshment company offering smoothies, protein drinks, and smoothie bowls through its chain of Smoothie King stores. As a smoothie business, Smoothie King makes blended beverages that can be enhanced with caffeine, protein powder, and vitamins. Founded in 1973, Smoothie King began as an independent smoothie bar located in Kenner, Louisiana. In 1989 Smoothie King began offering Smoothie King franchise licenses to individual business owners to become the first smoothie franchise in the United States. Today, Smoothie King has expanded to over 1,300 stores across the United States.


On March 1, 2023, Smoothie King discovered that it had experienced a data breach in which the sensitive personal identifiable information in its systems may have been accessed. Through its investigation, Smoothie King determined that an unauthorized actor may have accessed this sensitive information on March 1, 2023. On August 23, 2023, Smoothie King began contacting individuals whose information may have been impacted. The type of information exposed includes:

  • Name
  • Social Security number

If you received a breach notification letter from SK USA, Inc. d/b/a Smoothie King:

We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at (608) 237-1775 or

If you were impacted by the Smoothie King data breach, you may consider taking the following steps to protect your personal information.

  1. Carefully review the breach notice and retain a copy;
  2. Enroll in free credit monitoring service provided by SK USA, Inc. d/b/a Smoothie King;
  3. Change passwords and security questions for online accounts;
  4. Regularly review account statements for signs of fraud or unauthorized activity;
  5. Monitor credit reports for signs of identity theft; and
  6. Contact a credit bureau(s) to request a temporary fraud alert.

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