New Enchantment Group Data Breach Investigation

Turke & Strauss LLP, a leading data breach law firm, is investigating New Enchantment Group, LLC regarding its recent data breach. The New Enchantment Group data breach involved sensitive personal identifiable information and protected health information belonging to over 5,500 individuals.


New Enchantment Group is a hotel and resort management company offering a collection of resorts, spas, and golf courses. As a hospitality company, New Enchantment Group has 4 destination resorts in Sedona, Arizona, Irvington, Virginia, and the Bahamas. Through its destination resorts, New Enchantment Group offers a variety of activities, including mountain biking, hiking, guided tours, swimming, spa treatments, and paddle boarding. Headquartered in Scottsdale, Arizona, New Enchantment Group was founded in 1994 and employs approximately 200 individuals.


On October 4, 2022, New Enchantment Group discovered that it had experienced a data breach in which the sensitive personal identifiable information and protected health information in its systems may have been accessed and acquired. Through its investigation, New Enchantment Group determined that an unauthorized actor may have accessed and obtained this sensitive information between October 3 and October 4, 2022. On June 6, 2023, New Enchantment Group began contacting individuals whose information may have been impacted. The type of information exposed includes:

  • Name
  • Social Security number
  • Date of birth
  • Health insurance information

If you received a breach notification letter from New Enchantment Group:

We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at (608) 237-1775 or

If you were impacted by the New Enchantment Group data breach, you may consider taking the following steps to protect your personal information.

  1. Carefully review any breach notice and retain a copy;
  2. Enroll in any free credit monitoring services provided by New Enchantment Group, LLC;
  3. Change passwords and security questions for online accounts;
  4. Regularly review account statements for signs of fraud or unauthorized activity;
  5. Monitor credit reports for signs of identity theft; and
  6. Contact a credit bureau(s) to request a temporary fraud alert.

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